Creativity Talks International Edition: Detailed Programme
[Creativity Talks] [Planning academiejaar 2008-2009] [Gedetailleerd programma]
Session 10. Green operations: pathways to improved competitivenessCreativity Talk by Prof. dr. Rob Klassen, Flanders DC Faculty in Residence |
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Customers, regulators, and the public are increasingly demanding that firms minimize the impact of their products and operations on the natural environment as one aspect of sustainable development. But sustainability must not be viewed as just spending more to protect the environment, as firms then risk spending in the wrong areas. Instead, managers must identify where strategic linkages are possible that bridge from greener operations to improved competitiveness. This presentation will highlight research that provides a lens through which to view different environmental expenditures in operations, along with the resulting challenges and opportunities. Taken together, these findings help us better understand how, rather than if, it pays to be green.
During this seminar, we will present you also 2 business cases:
- Green operations at Volvo Trucks by Marijke Naessens
- Sustainability of Equipment Pooling at CHEP by Marc MICHIELSEN, Director Government Regulatory & Environmental AffairsCHEP EMEA
Sessie 11. Learning from business disappointment: lessons from serial entrepreneursCreativity Talk by Prof. dr. Deniz Ucbarasan, Flanders DC Faculty in Residence |
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The purpose of this workshop is to discuss the ever-present issue of business disappointment with a particular focus on how entrepreneurs respond to failure and the personal implications of business failure experience. The popular media (especially in the US) as well as some scholars and entrepreneurs view failure as the fuel of success. This view is based on the assumption that experience with business disappointment offers greater opportunities for learning than success. It is argued that experience with business disappointment forces individuals to reflect on what led to the failure which helps them understand how decisions and events impact on each other.
How can entrepreneurs recover from business failure and make the most of their experiences? How might the costs of failure be managed or minimized (these might be financial costs, emotional cost and costs associated with the effect of failure on the entrepreneurs personal and business relationships)? What barriers exist for entrepreneurs wanting to apply what they have learnt and start a new business?
The workshop will include a panel consisting of experienced entrepreneurs sharing their views about business disappointment, either based on their personal experience or on their observations as an experienced entrepreneur. Based on this discussion we will be able to develop a number of recommendations for entrepreneurs (practising or aspiring), policy-makers and other stakeholders.
The panel consists of following experienced entrepreneurs: Rudi De Kerpel (owner Eurotuin), Jacques Delfosse (owner DTO), John Lyon (CEO of Photopharmica, Chairman of Retroscreen Virology Limited), and Prof Andy Lockett (Professor of Strategy and Entrepreneurship, Nottingham University).


