Orator - Edition n° 17 - September 2005
8 sep 2005
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Central theme: Striving for Brand Excellence
- Giving campaign - Interview with Roland Van Dierdonck, Dean of the School - 'A case for Support. Make it Happen'
- People - Prof Dr Marion Debruyne - Back form the cradle of marketing
- Research - Merkonderzoek op het scherp van de snede - Interview met Peter Janssen en Frank Goedertier, Vlerick Brand Management Centre (available in English)
- Partners - Life-long learning - Team, Trust, Talent: Partnerships in the spotlights
- Partners - The partnership with the School fits perfectly with the strategy and values of Inbev - Jaak De Witte, BU President beNeFraLux Inbev
- Programme Analysis - Master Classes in Business-to-Business Marketing & Consumer Marketing - Learning to think in different patterns
- Echoes - Prof Gino Van Ossel - Macht kan je gebruiken, maar beter niet misbruiken (available in English)
- Echoes - Campus Leuven - Bouwteamwerking werpt vruchten af. (available in English)
- International News - Full-time MBA programme - 55 new MBA students from 27 countries